Biophilic Design – Key to Successful Designs in Hospitality

In 2015 we released the original Human Spaces Report looking at the effects of Biophilic Design in the Global Workplace. What we found was astonishing. With over 7,500 people surveyed across the globe, there was a 15% increase in perceived well-being and creativity and a 6% increase in productivity when people were exposed to biophilic elements in their workspace.

Given the impact of biophilic design in the corporate environment, we found ourselves wondering how much more it impacts hospitality spaces where a sense of well-being is so important. But for an industry that measures revenue per bed and the cost associated with each guest room to the penny, no studies of evidence based design strategies on guest experience, room rates or customer behavior had been done. So, in 2016 we partnered with Terrapin Bright Green to find out for ourselves. Again, we were surprised and inspired by the findings.

We all intuitively knew that rooms with a view to water should cost a premium, but how much more? Our data showed up to an 18% increase in Average Daily Rate based on a quantitative analysis from hotels.com. Additionally, we found that hotel guests had a 36% higher dwell rate in hotel lobbies that had biophilic elements. So, not only will hotel guests pay more for a room with a view to biophilic elements, but they will also spend more time in key incremental revenue driving areas such as lobbies, bars and restaurants on the property!

As humans we are part of the natural world. We are hard wired to appreciate natural elements and analogues to nature. Clever designers are recognizing that biophilic design is an evidenced based strategy for creating beautiful and economically viable hospitality environments.